Vodafone and the Use of Internet Essay Example | Topics and Well Written Essays - 2000 words

Vodafone and the Use of Internet - Essay Example As it operates in the telecommunication sector, it has optimal internet applications and those applications heighten its power, even while nullifying the threats. It uses internet not only for its operations but also as part of marketing tool, with its website being its main marketing tool. Vodafone UK’s Website is aptly designed providing detailed information about its products and services, but still more interactive can be incorporated. Its B2B model is working aptly benefiting both them and their partners. From ethical angle, Vodafone has included restrictions on adult content for children, so they do not become morally corrupt. Thus, Vodafone’s e-business initiatives through internet are working effectively, with need for only few optimization strategies. E-Business background Vodafone is the world’s largest firm in terms revenues earning more than 45 billion pounds and is the second-largest in terms of subscribers having close to 450 million subscribers as on December 2011. (Vitorovich 2012). In all those operations, internet technologies played and are playing optimal role in Vodafone. Vodafone’s major e-Business achievements include launching the first prepaid analogue package in the UK in 1996, acquiring the largest 3G license available in the UK by 2000 and launching their 3G service in 2004. (Further examples in Appendix A). In terms of services, Vodafone offers Mobile Broadband, Pay As You Go, etc. (Appendix B). As far as products are concerned, Vodafone do not build the phones paired with their service contracts, instead they collaborate with certain manufacturers to create Vodafone-branded phones. According to the Porter’s 5 Forces analysis (Complete analysis in Appendix C), the suppliers of Vodafone have less bargaining power due to the availability of similar handsets from many different manufacturers. On the other hand, the buyers have more bargaining power in relation to Vodafone because with strong alternati ves, they can switch to new networks without major financial burden. In addition, with internet offering the buyers the option to compare the various service providers or competitors and their services, buyers have sizable power. (Campbell 2007). There is a fairly low threat of new entrants thanks to the high costs and infrastructure including IT related ones required to compete with the big providers like Vodafone. (Thiele, Blakeway and Hosch 2010). There is a threat of substitutes in the form of mobile internet and the related services like Skype for phone calls, and other social networking options like Facebook, mails, etc., for other communications, but still there will be adequate space for Vodafone to operate. Vodafone faces high competitive rivalry from O2, 3, Orange, T Mobile, Virgin Mobile, Asda Mobile, etc. as they offer internet enabled services and products with good features and at competitive prices. E-Marketing analysis As part of e-marketing, Vodafone carry out optim al marketing strategies through various mediums particularly the internet. With internet as the ‘foundation’, Vodafone does e-marketing through its official websites, other Third Party websites in the form advertisements, press releases, etc., and also through social networking websites. Personalization: The Vodafone’s official website features all its products and services, as well as the benefits of using them, thereby providing the customers to personally choose what they

This I Believe Essay Example | Topics and Well Written Essays - 250 words - 1

This I Believe - Essay Example In the rush, my father happened to put a small dent in another car. Because of our pressing need, we sped off as fast as we could. When we arrived at the company, my father was told that the general manager was not there yet and we would have to wait. This was a relief because we were involved in a small accident to try and get here on time and now we actually had more time than we needed. I asked my father about the small incident on the road but he said that there was nothing that we could do about it and it was an accident anyway. Finally, the general manager turned up and my father went in to see him. Me and my mother waited outside for about 30 minutes until my father came out. I could tell from the look on his face that something was wrong. I asked him whether he had received the job or not and he replied positively. Then I said to him why he looked so sad if he had been hired. My father responded that the manager had told him that someone had crashed into the back of him on hi s way to the building and then sped off without stopping. My father said he felt a sense of guilt. I told him that he should tell his new manager about the incident and the fact that he was the other driver. My father replied that he would probably lose his new job, but there is no way that he could hide this fact from his new boss. So he went and told his new manager. Surprisingly, the manager said that it was okay and he appreciated my father’s honesty and responsibility. Even more shocking was the fact that my father still had a job. His boss told him that he needed employees who he could trust, and that my father was one of